Near Rimini, on the road to San Marino, few kilometers from the "Rimini Sud" exit on the A14 motorway, is one of the largest showrooms in its field in Europe: SOLDATI (which in italian means "soldiers"), an army of window mannequins!
SOLDATI, manufacturers of mannequins and shop fittings, was established in Rimini. It was the first in the Romagna to produce the ancestors of the modern shop window displays such as busts and the first mannequins still made with a plaster head and glass eyes.
Subsequently the company started working also through its own joinery to produce custom made shop fittings, moving to the artisan area of Cerasolo Ausa. Currently the plant and the 2000sq.m. warehouse, which was also used as one of the first showrooms for mannequins in Italy, hosts the workshop where the fittings are made and which are now modular and custom made to respond to the customer’s needs (plus the warehouse for ready-made modular shop window displays).
Towards the end of the Eighties, SOLDATI built an impressive Show Room along the highway to San Marino. This 3000 sq.m. building on three floors, hosts the fittings that are needed to furnish a shop of any kind, with the exception of food shops, such as, for example, clothes shops, gift shops, telephone stores, costume jewellers, newspaper stands, chemists, opticians, tobacconists, stationers, etc. modular, functional and stylish interiors, without forgetting the importance of image and appeal.
SOLDATI produces and markets shop fittings and modular showcases, but it is best known for its busts and mannequins which are sold throughout the world.
In fact, also thanks to the opening of the Eastern European markets and the increasing circulation of web communication, SOLDATI has seen its foreign relations increase at the same rate as the capacity of the entire province to reach beyond the national borders thanks to its ONLINE SHOP.
The SOLDATI brand collaborates with the top International brands, that can rely on the thousands of available readymade articles, on the inimitable craftsmanship of its busts and mannequins and on the versatility and elegance of the fittings and equipment.
But SOLDATI doesn’t only target the top brands. Its professional expertise is available also to local and non local traders. And it is for this reason that the Showroom was opened on the Rimini-San Marino highway where the entire ground floor is dedicated to “prompt delivery” (to purchase all sorts of shop fittings and furniture for all types of shops in real time) and to the mannequin’s show room. The other two floors are used to comfortably design and elaborate what will be the “Headquarters” in the daily battle to satisfy its customers...
To give a tangible sign on the fiftieth anniversary of the SOLDATI
enterprise, a new building was opened next to the now historic showroom where you have the opportunity to take a look at prototypes of both showcases and modular fittings in a smaller space where the showcases are displayed on two floors and for the first time show the public what was usually shown only to insiders. A space that also displays articles that can be rented out for events or temporary stores.
This website has been modified and expanded with the “NEWS & EVENTS”
area where you can see the events (almost in real time) to see how the displays and showcases have been used. 50 years of history, hard work and success represent for SOLDATI the confirmation of a passion that does not age.